mobile marketing
Mobile phones
Advertising of the future?
Charlie Krowitz, Artisan's New Media Consultant, gives an insight into the growing trend of advertising and marketing on the ever-present mobile phone. With the iPhone having revolutionised how we view our mobile phones, it seems that print media has another new medium to contend with.
Mobile phones are multiplying at overwhelming rates across cultural and socio-economic boundaries, contributing to the way we organize ourselves and do business. With more than 3.5 billion mobile phones in 2008, they are found in every corner of the world. They are used by people to communicate with one other, and access and deliver information and services. Everyone has very high hopes for mobile advertising but it is still in it’s early stages. It has been forecast that by 2010 most people accessing the internet will not use a PC but a mobile phone. There’s no doubt that a whole new world of potential is starting to open up in this space, however there are many hurdles to still overcome before mobile marketing can deliver its lofty promises of billion dollar revenues. The challenge for marketers now is to find the key to unlock it. It’s very exciting!
The market is currently on a Internet-based advertising model. Mobile phones still currently have few advantages unless you have a fancy iphone or Blackberry . There are currently relatively few mobile Internet users and a fragmented market makes it difficult. Advertisers have to look at various sources to get a big enough footprint and ads have to be customized to different phones. Pricing is also far too high. Mobile ads need to be relevant to the user in order to be successful, and in order to become worthwhile, location is an important element.
Knowing the audience is one of the biggest challenges. The industry as a whole has been working on how to quantify the audience. The mobile phone is a much more personal device than the PC, users expect to get more use from the phone, and that goes for advertising as well.
The opportunities for mobile marketing are endless - interactive mobile marketing solutions, instant win competitions, voting, live Polls, SMS requests, games, iphone applications and so much more. For location-based ads, the whole industry is pushing that feature, which will also play an important role. Integration with maps and navigation we think is going to be very exciting for mobile advertising, because it will enable us to target and serve relevant and helpful information, and also allow us to reach local advertising. This would open the field to so many people!
It’s really exciting to monitor the developments and see the possibilities unravel.
What's your thoughts? Send us your opinion and we'll publish them. Click here to submit your thoughts.
Mobile phones are multiplying at overwhelming rates across cultural and socio-economic boundaries, contributing to the way we organize ourselves and do business. With more than 3.5 billion mobile phones in 2008, they are found in every corner of the world. They are used by people to communicate with one other, and access and deliver information and services. Everyone has very high hopes for mobile advertising but it is still in it’s early stages. It has been forecast that by 2010 most people accessing the internet will not use a PC but a mobile phone. There’s no doubt that a whole new world of potential is starting to open up in this space, however there are many hurdles to still overcome before mobile marketing can deliver its lofty promises of billion dollar revenues. The challenge for marketers now is to find the key to unlock it. It’s very exciting!
The market is currently on a Internet-based advertising model. Mobile phones still currently have few advantages unless you have a fancy iphone or Blackberry . There are currently relatively few mobile Internet users and a fragmented market makes it difficult. Advertisers have to look at various sources to get a big enough footprint and ads have to be customized to different phones. Pricing is also far too high. Mobile ads need to be relevant to the user in order to be successful, and in order to become worthwhile, location is an important element.
Knowing the audience is one of the biggest challenges. The industry as a whole has been working on how to quantify the audience. The mobile phone is a much more personal device than the PC, users expect to get more use from the phone, and that goes for advertising as well.
The opportunities for mobile marketing are endless - interactive mobile marketing solutions, instant win competitions, voting, live Polls, SMS requests, games, iphone applications and so much more. For location-based ads, the whole industry is pushing that feature, which will also play an important role. Integration with maps and navigation we think is going to be very exciting for mobile advertising, because it will enable us to target and serve relevant and helpful information, and also allow us to reach local advertising. This would open the field to so many people!
It’s really exciting to monitor the developments and see the possibilities unravel.
What's your thoughts? Send us your opinion and we'll publish them. Click here to submit your thoughts.
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