The City of Melbourne is calling on tertiary students from six of the city’s leading tertiary institutions to develop creative or business ventures for the city’s pillars. Join the City Pillar Challenge to bring a pillar to life and win cash prizes to kick start your business idea!

City pillars are cylindrical, upright structures located on footpath corners around central Melbourne. They are most commonly used as news stands but the high number of pedestrians that pass city pillars every day make them ideal locations for maximum exposure.

The City Pillar Challenge will award innovative creative or business ventures that will have a positive impact on Melbourne and its visitors. Create a photographic booth, a design centre, an information hub, or a CD exchange spot. The use of the space is only limited by your imagination.

Five cash prizes of $1200 and permits to use a city pillar for up to twelve months are available to winners of the Challenge.

Individual students and teams of students from the Australian Academy of Design, Australian Catholic University, RMIT University, Victoria University, William Angliss Institute and Melbourne University are eligible to enter.

Students must submit an expression of interest by Friday 3 April to enter but will have until late May to develop their detailed proposal. Entries will be judged on originality, creativity, business vitality and environmental sustainability.

For more details, contact the City of Melbourne on 9658 9658, or visit www.melbourne.vic.gov.au/citypillars

You can also check them out on facebook: www.facebook.com/pages/Melbourne-City-Pillar-Challenge/46991498395.