If you have been lucky enough to avoid our media saturation of late, you may not have realised the world is in the clutches of economic downturn. Though it’s difficult to know the exact outcome of the growing unrest, one trend has become evident... and that’s an apprehension to part with cash. People are gearing up to achieve as much as possible, with fewer additional costs. This applies not only to the individual, but also the large company.

In response to this, as professionals, we must set ourselves part, as valuable and irreplaceable assets to our working environment. As Designers, articulate accuracy, creative clout and speed will speak volumes in any studio... but more specifically, how can you as an aspiring creative professional enhance your value when searching for employment within the industry? We have taken this opportunity to put together a few pointers.

Keep up to date with technology

‘To the minute’ knowledge and understanding of current technology is paramount. As CS4 takes the stage, more studios are upgrading, taking advantage of more efficient developments within the suite, and so too should you as a designer be up skilling. Investing in a short refresher course, or upgrading your at home set up is a proactive step in adding value to your service. ‘Keeping an ear to the ground’ in regards to global industry news, research and development, and inspirational material is a fantastic way to remain on the ball. Use the media and internet as a tool for knowledge and trend awareness. Make note of studios and companies that interest you. Let your Artisan consultant know all about your updated skills, your improved proficiency in certain programmes, send us through an update to your folio, and let us know who you would LOVE to work for.

Keep up to date with trends

With advancements in technology comes new requirements in the work place. The best thing to do is be across what requirements clients are generally looking for. In many instances, an ability to churn and burn is going to ensure bread and butter work however nothing adds more appeal than being able to do something a little more boutique. A perfect example can be found in the Corporate sector recently with the emergence of Interactive PDF forms which fall somewhere between Desktop Publishing and New Media in classification.

Keep your folio up to date

Downtime can always be useful in ensuring that you have the chance to spring clean your folio and ensure that you include new pieces that are up to date and relevant. Too frequently, we see people present folio pieces that are close to a decade old and may not be a real reflection on what you're capable of doing. Since your folio is a vital tool to sell your abilities, make sure you keep it current and in line with the requirements of your clients.

Using any downtime you may have, as an opportunity to fine tune your skill and exclusivity in the industry may be worth it’s weight in gold, not to mention a positive investment in your self worth as a Creative professional. For additional pointers, encouragement or advice in terms of enhancing your candidateship, certainly contact us here at Artisan, as your Industry experts it is our role to keep you informed and well groomed for employment opportunities.