commercialise your new product

There are many reasons why new products fail to become successful and profitable product offerings.

Too often the business case is ignored - overshadowed by the enthusiasm for newness, a need for rapid delivery to market or simply perceptions of quick or easy profit.

Managing Director of Grey Innovation, Jefferson Harcourt is committed to the creation of successful high-tech companies, not just high-tech products. Jefferson's passion for product development extends beyond the product and in to the businesses behind the development - working with the investment community to help build businesses.

Jefferson has developed over one hundred products and undertaken development work for a wide range of industry sectors including defence, automotive, consumer electronics, and medical devices.

This workshop will provide an overview of what is involved in commercialising your new product offering.

What you will learn

* The fundamental product development process
* Product development planning and costing methods
* Strategies to get product to market
* Methods of raising project finance

Facilitator
Jefferson Harcourt – Managing Director, Grey Innovation

Who should attend?
This workshop will benefit owners and managers of small to medium enterprises responsible for creating new products and bringing them to market.

Workshop details
Tuesday 8 September 2009
9.00 am to 1.00 pm
Registration: 8.45 am

Melbourne Zoo – Bong Su Room
Elliot Avenue, Parkville

The workshop includes morning tea, lunch and networking opportunities.

For more information, check out the Design Victoria website.