websites that work
October 10, 2009
This seminar will explore some basic techniques you can use to manage the experience for visitors to your website. You will learn how to design the interaction with users without breaking the bank, and arm you with the knowledge to make your site work better – now.
While the web provides business with unlimited access to new customers, its very nature – its ease of use, its search capability - makes it an extremely competitive environment in which to stand out.
And once your customers have found you in this global array, what will their online experience with your business be? Is it as well-managed as the physical experience that you strive so hard to initiate and nurture?
More and more businesses are coming to terms with “usability” and “user experience” which in the online world will differentiate you from your competitor – who is now just a mouse-click away. But what is user experience and is it really something you can design?
Presenter Gerry Gaffney has worked with many clients ranging from micro businesses to large corporations, including ANZ Bank, Reuters, Telstra, the Victorian Managed Insurance Agency, State Revenue Office, Privacy Victoria, Pacsoft, B&R Enclosures, Sensis and many others.
And from a client perspective, Paul Tyrrell will explain how these same principles helped LinkMe gain a better understanding of their users and improve their website’s effectiveness.
What you will learn?
* Basic techniques to understand your customer
* How to apply this understanding in designing your online products and services
* Ways in which you can change the way you design and interact with your customers online – without blowing your budget
Master of Ceremonies
David Wilkinson – Economic Development, City of Casey
Speakers
Gerry Gaffney – Director, Information & Design
Paul Tyrell – Director, RU Waiting
Who should attend?
This seminar will benefit owners and managers of small to medium businesses interested in generating increased business profits through positive online user experiences.
Seminar details
Thursday 15 October 2009
7.00 am to 9.00 am
Registration: 6.45 am
Chifley Doveton – Monash and Gippsland Rooms
Corner Doveton Avenue and Princes Hwy, Doveton
The seminar includes breakfast and networking opportunities.
Free bookings
RSVP by Monday 12 October 2009
Bookings are essential for catering. Please book early as places are limited.
For more information or to RSVP for this event, click here.
