bruce clay australasia

October 20, 2009

Bruce Clay Australasia is a global Internet Marketing Solutions company that offers a 1 day SEO training course.

The course covers SEO principles and their SEO approach, strategies and methodologies. This course will teach you how to improve the rankings of your website in search engines and increase traffic to your website. This course is being rolled out across Australia and has had some fantastic feedback.

The course covers:
* Achieving better rankings in search engine results
* How to increase click-through rates
* How to make your site more relevant
* How to identify the best keywords for your site
* What is PageRank and how to increase link popularity
* How to identify and characterise your competition
* How to analyse and edit your own content
* How to avoid Spam
* How to include Engagement Objects™
* Designing and structuring your site in the right way to achieve better search engine rankings
* Optimising the technical structure of your site to improve rankings
* Ensuring your site is able to be spidered by the search engine robots
* How to develop links worth having
* Monitoring you and your competitors positions within the search engine rankings
* Being ethical whilst optimising your site
* How to measure your success

The next course is being held on the 20th October in Melbourne at the Stamford Plaza.

For more information please visit: www.bruceclay.com.au