agideas 2009 advantage design for business breakfast

Everyone is looking for the answer, and behaving like everyone else is not it. Businesses need to look, perform and communicate differently to compete successfully.

You can’t argue with the prominence and on-going success of businesses such as Absolut, Missoni, Volvo, and Scandinavian Airlines. what these successful companies share is a belief that design provides a competitive edge. they all work in highly crowded and competitive market places and these companies have distinguished themselves through strategic design and innovation.

Hear from experts in these leading companies on what they did to position and grow their brands. Luca Missoni of the Missoni empire and Michael Persson, formerly of Absolut, Scandinavian Airlines and now Volvo, will discuss the significant role design has played in building some of the world’s most successful businesses. Paul Allen, Paperlinx will present a case study on the design of
Australia’s first carbon neutral paper range ENVI, an exciting environmentally friendly product that is about to take the market by storm. It will help business to comply with their triple bottom line reporting requirements.

Sean Aylmer, Editor in Chief, BRW will chair this important breakfast event. Sean is an experienced writer and commentator, specialising in economics and financial services. Sean has twice been nominated for Walkley Awards and in 2000 won the Citibank Award for Excellence in Journalism (general business).

agIdeas 2009 Advantage. This could be the best business decision you will ever make.

DATE
Wednesday, 6th May 2009.
7.15am to 10am

VENUE
Hamer Hall
the Arts Centre
100 St Kilda Road
Melbourne

COST
AMI members
AU $65 including GST

Non - members
AU $75 including GST

Price includes stand-up breakfast, served from 7.15am to 8.00am.

TICKETS
For ticket information go to www.ami.org.au
Go to events and Training, State Events, Vic, agIdeas Advantage.

Or call Australian Marketing Institute - Phone 1300 737 445

For more information, download the PDF brochure byclicking here.