most complained about ads of '08 gallery

December 31st, 2008
6 videos
Discrimination and vilification, language, sexuality and nudity, social values and violence are all issues which concerned complainants in this year’s most complained about advertisements.

ASB Chief Executive Officer, Ms Fiona Jolly said the advertisements in this year’s ‘top ten’ were from several mediums including television, outdoor and print.

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Most complained about Ads of '08: Brisbane Online Packaging-Designer Employment, Melbourne Junior-to-Mid Artisan Web-Developer Recruitment, Australia Freelance Creative Graphic-Art Career, Brisbane Freelance Corporate Design Jobs, Brisbane Government Graphic-Artist Recruitment

Kimberly-Clark - Kotex U – a beaver accompanies a young woman on daily activities. Viewers are told, "You only have one of them, so look after it".
Number of complaints: 185+
Board determination: Complaints dismissed
Case number: 95/08

Most complained about Ads of '08: Geelong Government Illustrator Recruitment, Geelong Full-Time Mid-weight Artisan Graphic-Design Recruitment, Melbourne Temp Creative Art-Direction Jobs, Geelong Government Communications Recruiting, Brisbane Marketing Graphic-Design Agencies

Domino's – Supercalafreakinawesome – a man dressed as a character called Many Toppings.
Number of complaints: 145+
Board determination: Complaints dismissed
Case number: 213/08

Most complained about Ads of '08: Australia Temp Junior Creative Graphic-Design Employer, Brisbane Full-Time Mid-weight Advertising Graphic-Design Agency, Melbourne Temp Artisan Web-Developer Roles, Canberra Design-Industry Communications Studio, Darwin Temporary Design-Industry Web-Developer Roles

Inghams – Person in ad suggests something is wrong with you if you don't like chicken
Number of complaints: 100+
Board determination: Complaints dismissed
Case number: 214/08

Most complained about Ads of '08: Sydney Senior Multimedia Web-Developers Jobs, Australia Government Graphic-Designer Agency, Australia Design-Industry Illustration Role, Australia Creative Finished-Artist Career, Canberra Multimedia Designer Agencies

Quit Victoria - Young child left at station - begins to cry - imagine how he'll feel if you die from smoking
Number of complaints: 65+
Board determination: Complaints dismissed
Case number: 459/08

Most complained about Ads of '08: Australia Full-Time Print Animation Agencies, Ballarat Design-Industry Copy-Writing Agency, Sydney Temp Mid-to-Senior Artisan Finished-Artists Career, Hobart Design-Industry Finished-Art Employment, Hobart Part-Time Print Web-Design Jobs

Coca-Cola - Mother - SWAT go to Mother lab and assault scientists who made bad-tasting original Mother drink
Number of complaints: 50+
Board determination: Complaints upheld
Case number: 287/08

Most complained about Ads of '08: Geelong Advertising Web-Developers Roles, Melbourne Senior New-Media Flash Recruitment, Brisbane Artisan Web-Developers Jobs, Canberra Freelance Mid-to-Senior Design-Industry Communications Job, Canberra Temp Artisan Web-Developers Jobs

Motorola - Razr mobile phone - phone used as a weapon during a fight between a man and woman at a train station
Number of complaints: 40+
Board determination: Complaints dismissed
Case number: 205/08

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