most complained about ads of '08 gallery

December 31st, 2008
6 videos
Discrimination and vilification, language, sexuality and nudity, social values and violence are all issues which concerned complainants in this year’s most complained about advertisements.

ASB Chief Executive Officer, Ms Fiona Jolly said the advertisements in this year’s ‘top ten’ were from several mediums including television, outdoor and print.

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Kimberly-Clark - Kotex U – a beaver accompanies a young woman on daily activities. Viewers are told, "You only have one of them, so look after it".
Number of complaints: 185+
Board determination: Complaints dismissed
Case number: 95/08

Most complained about Ads of '08: Ballarat Permanent Creative Packaging-Design Jobs, Melbourne Temp Digital Packaging-Designers Recruitment, Darwin Temp Artisan Mac-Op Recruitment, Sydney Freelance Marketing Graphic-Designer Recruitment, Darwin Part-Time Government Desktop-Publisher Recruitment

Domino's – Supercalafreakinawesome – a man dressed as a character called Many Toppings.
Number of complaints: 145+
Board determination: Complaints dismissed
Case number: 213/08

Most complained about Ads of '08: Australia Temp Creative Mac-Operator Positions, Perth Permanent Senior Print Desktop-Publishing Role, Bendigo Advertising Web-Designers Recruiting, Brisbane Temporary Artisan Finished-Art Recruitment, Melbourne Freelance Artisan Finished-Art Recruitment

Inghams – Person in ad suggests something is wrong with you if you don't like chicken
Number of complaints: 100+
Board determination: Complaints dismissed
Case number: 214/08

Most complained about Ads of '08: Brisbane Design Industry Finished-Art Roles, Melbourne Freelance Creative Desktop-Publisher Jobs, Australia Design Industry Mac-Op Employer, Darwin Temporary Government Web-Development Employer, Hobart Contract Mid-weight Corporate Mac-Op Role

Quit Victoria - Young child left at station - begins to cry - imagine how he'll feel if you die from smoking
Number of complaints: 65+
Board determination: Complaints dismissed
Case number: 459/08

Most complained about Ads of '08: Australia Perm Junior Multimedia Graphic-Artist Jobs, Perth Digital Web-Design Jobs, Brisbane Contract Creative Communication Jobs, Brisbane Permanent Corporate Graphic-Designers Jobs, Melbourne Graduate Design Industry Web-Developer Jobs

Coca-Cola - Mother - SWAT go to Mother lab and assault scientists who made bad-tasting original Mother drink
Number of complaints: 50+
Board determination: Complaints upheld
Case number: 287/08

Most complained about Ads of '08: Bendigo Permanent Design Industry Packaging-Design Recruitment, Perth Part-Time Advertising Art-Director Employer, Australia Temporary Creative Art-Director Employer, Perth Freelance Corporate Desktop-Publishing Jobs, Camberra Creative Graphic-Design Jobs

Motorola - Razr mobile phone - phone used as a weapon during a fight between a man and woman at a train station
Number of complaints: 40+
Board determination: Complaints dismissed
Case number: 205/08

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