'T-World' is a magazine devoted to T-shirt culture. It is for people who collect them, wear them and generally have a passion for the cotton product! Their statement is ‘T-Shirt culture is a religion. It has a cult following- welcome to its bible.’

The magazine highlights the global phenomenon that is the T-shirt, dedicated to bringing the latest designs, news and stockists to enthusiasts around the world. In past issues the magazine has covered T-World launch parties in London, Los Angeles and Auckland, which shows the growth of the popularity in the publication. With such a big local following here in Melbourne, it is now proving to be even more internationally accepted.

T-World is on its third edition currently, being a bi-annually released magazine and is already gaining ‘cult’ status along with other such independent magazines as ‘Dumbo Feather’ by Kate Bezar. This type of niche publication seems to be increasingly growing, with the ever-popular magazine ‘Sneaker Freaker’ available in many magazine devoted stores or online. With such magazines focusing on unusual titles and themes, it questions the popularity on the mainstream ‘gossip’ mags that are readily available every week. Its safe to say that such magazines will always appeal to a vast demographic across the world but more people seem to be taking that step into the unknown and exploring the new titles available.

Publisher Eddie Zammit is passionate about 'T-World' and collaborates on the magazine because of the fact ‘‘that T-shirt culture has been and will be a major part of his life and T is a way of sharing it.’’ Along with Graphic Designer Luke Fraser, 'T-World' has seen a worldwide market open up for Zammit including an upcoming launch in New York at the end of June. Aside from international meet and greets and 'T-World', Eddie spends much of his day as the Creative Director and Partner of Grin Creative.

For those keen to experience a copy of this beautifully produced publication, you'll find a copy at Magazine emporium ‘Mag Nation’. Run by Sahil Merchant, 'Mag Nation' specialises in independent magazines and recently presented the topic of 'how independent magazines are having an effect our our perceptions of Cool Vs Fool' at the AGIdea's Conference where Artisan had the pleasure of interviewing him (more on that soon).

Although currently being updated, the 'T-World' website will be relaunched in little over a month. For more information on Mag Nation, check out their website here.

Charlotte Buckley