Wrapping paper need not be boring and predictable! At least that’s what we thought. So we decided to design the most bold and eye catching wrapping paper we could. The product also had to meet three other objectives. It had to reflect our commitment to a sustainable environment. This was achieved by ensuring the printer used vegetable-based inks on 100% recycled, Australian-made, acid free and pH neutral paper. It had to be completely Australian, from the design to the printing. And it had to be an affordable designer product.

The Wrapped by housemouse range has been inspired by two main artistic movements or features: poster art and typography. Not only did we look at poster art for inspiration, we also made sure that the final product could be used and appreciated in its own right, posted to a wall. And we ensured that the product not only reflected our passion for typography design but also appealed to an audience that appreciates this essential feature of design as much as we do.

Wrapped by housemouse has striking visual appeal. But that’s not where its attributes end. Its dual function (practical and aesthetic) promotes reusability. We believe the product is equally at home enhancing the well-chosen gift that lies within it, as it is on the wall of a museum for contemporary art. Is there anything that reflects 21st century commerce, art and environmental awareness more, than Wrapped by housemouse?

Available at Top3 by Design (top3bydesign.com.au); Ariel Booksellers (42 Oxford Street, Paddington NSW); Village Idiom (34 Anderson Street, Yarraville VIC)