internet advertising sales house of australia launched

August 12, 2009

The launch of the Internet Advertising Sales House of Australia (IASH) will supersede the industry organisation Internet Advertising Networks of Australia (IANA).

Formed out of twelve leading Australian online advertising houses, IASH will be responsible for a code of conduct to ensure best practice among digital sales houses and will work to increase client and media agency understanding of the sector.

The IASH will also work with bodies such as the Media Federation of Australia (MFA) to promote online advertising.

IASH's president, Phil Duffield, MD of AD2ONE, said that "The great support from Australia's leading internet ad sales houses and ad networks to form IASH Australia is proof of the industry's maturity and commitment to advertisers and media buyers. With the independent assurance ABC Australia's auditing of the code of conduct will provide, the sector can continue to promote growth and evoke further confidence from both advertisers and media buying agencies."

Source: B&T