no sex please, we're australians

June 23, 2010

A recent survey result from the Advertising Standards Bureau has shown that irrelevant nudity and sexual imagery used in advertising is being seen as unacceptable by Australians.

The result was correlated after respondents were shown 22 different ads across various mediums including radio, television, print and internet.

While using the imagery to sell products that were totally unrelated scored badly, there was a higher acceptance when the imagery was used within the context of the product.

ASB Chief Executive Officer, Fiona Joy said “What is most offensive to the community is when sexual themes are explicit or strongly sexualised images. The community believes these images should be less available to children.”

The full report can be read here