artisan's agda poster annual workshop 2010

August 18, 2010

With some interesting and very creative entries defining the notion of 'Optimism', Artisan have narrowed down the Artisan AGDA Poster Annual Competition Workshop finalists to a bunch of very clever Creatives indeed.

A combination of Graphic Designers, Art Directors, Copywriters and Mac Operators were invited to join three 2 hour workshops here at Artisan to prepare for their sponsored submission to this year’s AGDA Poster Annual.

This year’s brief aims to capture the essence of creativity and business, and it’s significant force that moves and shakes the society we live and breathe:

In 2010, during Icograda Design Week in Brisbane, we have the opportunity as an industry to break stereotypes and show the Australian public that we are creative communicators, design thinkers, and that we belong to a profession that is a positive contributor to the economy and a catalyst for social change.

Following the Design Week theme of Optimism, the 2010 AGDA Poster Annual asks you to challenge the notion that design is only about beautiful things and show that design has a greater value and it is in this value that design can effect real change. - AGDA Brief

Last Wednesday we kicked off the first of three workshops with a great turnout. As the team deconstructed the official brief for this year’s Poster Annual – with the help of plenty of sugar, pizzas and drinks - the room lit up with themes, key words, conceptual sketches and animated rationales.

Each of our competitors left last week’s session loaded with a hat full of ideas, a blank canvas, and the intention of bringing a few solutions to this week’s session, where we aim to flesh out the details and shape some winning solutions.

Tune in for our Workshop Updates online!

posterannual.agda.com.au